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智能手表能给苹果带来36亿美元【亚博买球】

发布时间:2021-04-09    来源:亚博买球732

本文摘要:From a patent Apple filed in 2011.苹果2011年申请人的一项专利。

From a patent Apple filed in 2011.苹果2011年申请人的一项专利。Led by Peter Burrows, a veteran tech reporter with more than two decades under his belt, Bloomberg has taken a second crack at the Apple (AAPL) iWatch story that the New York Times and Wall Street Journal broke three weeks ago.彼得巴罗斯是一位具有二十多年从业经验的资深科技记者。在他率领下,彭博公司(Bloomberg)在三周前的《纽约时报》(New York Times)和《华尔街日报》(Wall Street Journal)对苹果公司(Apple)iWatch所做到报导的基础上,再度回应展开了了解挖出。

Bloombergs contribution that first week was a report, sourced by two people familiar with the companys plans, that Apple had 100 product designers working on a wristwatch-like device that could perform some of the tasks now handled by the iPhone and iPad.根据两位“熟知苹果公司计划”的知情人士透漏的线索,彭博在第一周公开发表了一篇报导。报导称之为,苹果调用了100位产品设计师,正在研发一款腕表式的设备,能继续执行一些目前由iPhone和iPad已完成的任务。

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Mondays piece offers an analysis of the smart watch business that makes it look considerably more attractive than the prevailing view on the Internet -- which is that nobody wears a watch anymore except as a fashion statement.星期一的这篇报导分析了智能手表行业。互联网上有一种广泛观点:现在没有人戴着手表了,除非是把它当作一种时尚传达。相比之下,这篇文章的观点十分独有。

Among the points the Bloomberg story makes:彭博这篇报导的主要观点如下:Watches are a big business. The global watch industry will generate $60 billion in sales in 2013.手表是个大产业。2013年全球手表业销售额将约600亿美元。Watches are a profitable business. Gross margins on watches are about 60%, right in Apples comfort zone.手表业利润可观。

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手表的毛利率大约是60%,对苹果来说正中下怀。Watches are a more attractive business than TVs. The margin on watches is about four times bigger than for televisions.手表产业比电视产业更加有吸引力。手表的利润率大约是电视的四倍。

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Apple is interested in watches. The company has taken out 79 patents with the word wrist in them, including one for a device with a flexible screen thats powered by kinetic energy.苹果对手表很感兴趣。苹果公司已获得79项所含“手腕”这个词的专利,还包括一款具有拉链屏、动能驱动的设备。

Jony Ive is particularly interested. Apples chief designer owns many high-end models and in the mid-2000s had a team visit Nike and bring home boxes of one of their sports watches.乔纳森艾夫特别是在感兴趣。身兼苹果的首席设计师,他享有众多高端手表。

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2000年中,他带队拜访了耐克公司(Nike),带上回去耐克的一款运动手表,数量多达好几箱。The timing is right. A 2003 Microsoft-Fossil smart phone partnership fizzled, but customers are more accustomed today to using mobile apps in their everyday lives.正逢良机。2003年,微软公司(Microsoft)和时尚品牌Fossil在智能手机上的合作流产了。

但时至今日,用户比以往更加习惯在生活中用于手机应用于。Among the features under consideration, according to one of Bloombergs sources, is making phone calls, seeing the identity of incoming callers, checking map coordinates, counting steps (with a built-in pedometer) and monitoring health-related data, such as heart rates.据彭博社的一位知情人士透漏,苹果这款手表正在研发的性能还包括:打电话、查阅电话人身份、查阅地图座标、计算出来步数(用内置步数器)、以及监控心率等身体健康信息。Assuming a 10% market share of a $60 billion market with a 60% gross margin, Bloomberg estimates that Apple could see revenues of up to $3.6 billion with a successful smart watch. Morgan Stanleys Katy Huberty did a similar exercise and came up with incremental revenue to Apple of $10 to $15 billion a year, assuming 20% of Apples existing customers bought one every two years. See her spreadsheet below.如果苹果能在这个总额高达600亿美元的大市场中取得10%的份额,而且毛利率超过60%,彭博预测,苹果需要在这款智能手表身上获得的营收将低约36亿美元。

而摩根士丹利(Morgan Stanley)的凯蒂休伯蒂做到了类似于预估,同时明确提出,苹果每年因此取得的增量营收为100亿到150亿美元,这个预测假设苹果现有客户中,20%的人每两年不会卖一个。请求看她的图解。


本文关键词:亚博买球,亚博买球APP,亚博买球官方网站

本文来源:亚博买球-www.ninadopamina.com

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